Francisco López Herrero was born in Madrid in 1944 and is a graduate in interior architecture, graphic design and plastic arts and a publicist.
He has been involved in a vast number of projects and works carried out in several embassies and companies, such as Loewe in Madrid.
For more than 30 years he worked as the head of the marketing department at BDF-Nivea S.A. Concurrently he combined this intensively with his artistic profession as a painter and sculptor and, since 2000, he has dedicated himself full-time to the plastic arts.
He has held exhibitions in several cities in Spain, although it was the one held in the exhibition hall at the Arco de Santa María in Burgos that had the greatest impact. It was here that a total of 30 canvasses were put on show, a powerful and far-reaching work that was marked by elaborate drawing and meticulous composition structured through an insatiable use of colour.
Interested in the exotic, more transcendental neighbourhoods to be found in the cities where he paints, the light and the preference for vivid hues for which he is known arises from within using a radiant palette, where colour itself plays a fundamental role in the execution of his work. The analysis of the message emitted by his paintings is positive and joyful. Francisco Herrero has achieved a technical mastery and productivity that few artists can claim. In his work he manages to fuse a wealth of qualities, such as devotion to the urban landscape, with the use of colour and the painting technique along with a post-impressionist style.
The technique he uses varies depending on the effect he wishes to achieve, he sometimes covers the planes with light colours, while in other paintings he prefers broad brush strokes and, at times, he gives shape to the drawing as a whole through the use of heavy strokes. On other occasions he emphasises the lines or the colour using rhythmic movement, a technique that can be found in both his drawings and paintings, vigorous brush strokes that make the objects depicted appear to be in movement, as if they had been brought to life by the intense emotions. His artist’s palette overflows with vivid colours, where we can find a blend of green and red, another of blue and orange, and even one of violet and yellow. His use of colour has little to do with reality, but, to him, this is of little importance, this is his creation.
Sometimes the contours are very precisely defined and he achieves a powerful sensation of volume through his extraordinary choice of colour, painting that is detailed, elaborate and hugely expressive. Even the exotic theme is set into a vision of a complex urban landscape of planes, with defined contours and an extraordinary use of colour, which attempts to capture the light of nature, gradually dissolving the shapes into the environment and all the elements included in the painting lose volume as they gain movement and a sense of space, creating a personal painting that heralds a powerful style and artistic language that belongs to the artist alone. Francisco Herrero brings back the importance of the drawing and the desire to capture not only the light but also the expressiveness of the illuminated objects and people.
One aspect that moves us is the constant use of contrasting colours to enhance and define the planes and shapes using pictorial effects based on structural, spatial and chromatic searches and the effect of using modulated, pure colours with a high emotional charge distorting reality through curved brush strokes that aim to express constant movement, converting Herrero’s works into highly sensual paintings capable of stirring any observer.